I had some end user complaints that the New Updates notification on the Windows 7 (x64) machines would reoccur no matter how many times they manually tried t install the approved+deployed updates. It turns out that the full EXE build for Flash 11.4.402.178 (both ActiveX and Plugin) were installing themselves over and over again.
I began digging through the applicability rule of the ActiveX EXE full install package.
Rule 1: HKEY_LOCAL_MACHINE\SOFTWARE\Macromedia\FlashPlayerActiveX -> Value Version < 11.4.402.278
Rule 2: NOT File Exists C;\Windows\SysWOW64\Macromed\Flash\Flash32_11_4_402_278.ocx
Rule 3: HKEY_LOCAL_MACHINE\SOFTWARE\Macromedia\FlashPlayerActiveX -> Value Version < 11.4.402.278
Rule 4: NOT File Exists C:\Windows\System32\Macromed\Flash\flash64_11_4_402_278.ocx
Rule 5: Key exists HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432Node\Macromedia\FlashPlayerActiveX
If a machine had no prior Flash Player installed, Rules 1,3,5 would not apply because they don't exist. By virtue them not having these files/values, do the rules still pass since, technically, it didn't a Value with a version < 11.4.402.278.
Whether I run the package on machines with or without Flash Player, the result is the same:

Most machines already have Flash Player 11.4.402.265. However, a review of WU on some of these machines shows the .268 package having been successfully installed.
Where am I going wrong? I republished the packages after doing a triple-test of the installation file that goes with each package. The latest revision of this package was this morning (proceeding last night's repository sync).
Thanks!
gg