Monitoring specific URL hosted by IIS for specific text on the website, then trigger alert if not showing?

What are my options or the best way to monitor a specific website address internally hosted on IIS ?

I need to be able to verify if the website & Application Pool is up and running by using the specific URL:

...

shows the "Hello World" text, and then it is up and running. If not showing anything or an error message, then trigger the alert.

How to achieve that reliably with SAM or with Application Monitor, I need some steps and guidance.

Thanks.

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In addition to what seashore said, which is correct

you can also use the "api poller" tool, or some funky script monitors if you had to

In addition to what seashore said, which is correct

you can also use the "api poller" tool, or some funky script monitors if you had to

Thank you, @Seashore

Thank you @adam.beedell for the clarification.