Integrating Digital Marketing with IT Monitoring: Best Practices?

mapujece

Hello everyone,

I'm exploring ways to enhance our IT monitoring capabilities while also improving our digital marketing efforts. Specifically, I'm interested in how integrating tools like SolarWinds Server & Application Monitor (SAM) with digital marketing strategies can provide a more comprehensive view of our infrastructure and user engagement.

Could anyone share their experiences or insights on the Best Digital Marketing Solutions that can complement IT monitoring tools? For instance, how can integrating SAM with marketing analytics platforms improve user experience or campaign performance?

Looking forward to your thoughts and suggestions.

KaiVias

I've been connecting our marketing dashboards with server logs to trace user behavior more accurately, especially during campaigns. What helped me sync both teams was learning how to outsource SEO to folks who could clean up the technical side while we focused on real-time performance alerts in SAM. It cut down a lot of trial and error between content changes and uptime blips.