I think in the recipient email address option, you want be able to enter any variable but can pass your parameters in the message field and the alert name and description.
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Yes this is possible, you can enter any variable in place of the recipient e-mail address.In the latest version of core the alerts are web based and the syntax you would use for a node based custom property would be:
To use the "Default To" address specified in the web console initial alerting configuration you can use:
FYI: It is also now possible to make a custom property mandatory