Currently, software advertising is becoming the dominant model in the digital advertising ecosystem. This is described in detail in the article https://blog.admixer.com/programmatic-advertising-explained/ . In 2019, brands spent $ 106 billion on programmatic advertising. Advertising spend under the program is projected to grow to $ 127 billion in 2020 and reach $ 147 billion by 2021. In any case, all video transmissions will become paid, because developers and publishers want to make money.
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