“Your brand is what other people say about you when you are not in the room.”—Jeff Bezos
This quote from Amazon CEO, Jeff Bezos sum up what a brand is perfectly but what is branding? Branding is a process of creating a unique image about your products in the mind of consumers. The key objectives of your branding efforts should be creating differentiation in the market, attract new customers and retain old ones. How could you make your brand stand out from the thousands of other brands? Here are five effective branding techniques that will raise your brand above the rest.
Make Great First Impression
The first impression you make on your customers will make or break your branding efforts. Consumers today are very busy and they will judge you by the first impression you make. If your brand is successful in instantly engaging them, they will explore further otherwise, they will move on. A great first impression can persuade the prospects to dig a little deeper and find out more about your brand. That is where branding agency can help you.
Put Customer First
Jeff Bezos, the CEO of Amazon, shares his secrets of success when he said, “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” When asked about the secret behind Amazon success, he point towards excellent customer service of Amazon. If you put customer first and deliver a perfect experience, they will not only come back to your brand but also market your brand through word of mouth. Try to learn from your angry customers and improve.
“Innovation distinguishes between a leader and a follower”—Steve JobsDo you want to become a market leader? If so, then you will have to bring continuous innovation in your products and services according to customer needs. Look at all the big brands and you will see that innovation is what makes them stand in a different league. Combine innovation with perfect timing and execution and your brand will be among the top brands in the world. Launch a new product at a time when your audience wants it the most and it will surely receive a response even you would not have expected. Do not hurry in pushing products to the market even if it gives you a first mover advantage. Instead, wait for the right moment and seize it.
Have a Memorable Brand Identity
Take any popular brand as an example. Did you remember the logo of that brand? Did you remember a popular ad by that brand? I am sure the answer would be yes. Did you know why? All branding efforts of popular brands have a easy to remember factor attached to it. That is why it resonates with not only their audience but also perspective customers. Your brand identity should convey your brand message and help your customers to connect with your brand. Keep evolving your brand identity as your brand grows and continues to fulfill user requirements, as it will help your brand to stay relevant even in changing times.
Would you ever choose a brand that fail to live up to its promise consistently? Obviously, not but then how could expect your customers to embrace your brand if you are also making the same mistake repeatedly. In order to be successful in today’s competitive business world, your brand must consistently fulfill the brand promise they have made with their customers and stay true to it otherwise, the branding efforts will go in vain. Staying true to your brand ideology will drive your brand through tough times and make it even stronger in good times.
If you know any other branding technique that can give a boost to your brand, feel free to share it with us in comments section below.