I'm starting on my next phase in education: a master's degree in information technology. Because the master's program at my university wants a "concentration," I conducted a completely unscientific research survey to ask fellow IT professionals where they would concentrate if they were on the same journey.
An overwhelming majority went with Enterprise Technology Management and (the reason for posting here) Data Analytics. Beyond the numbers, some of the comments on this really stuck out. Allow me to paraphrase a few together.
Using data companies acquire can help steer data driven choices, but there is frequently a gap in the way companies use their data.
This gave me pause because I've always been taught that in business, your "gut" isn't a good enough reason. I just assumed all organizations were relying heavily on data to drive their decisions. I, personally, haven't seen this omission, but I'm only one geek. Which invariably leads to a great way to start discussions.
- Is your organization using data driven decision making?
- If it's not 100% data driven, what percentage is based on "gut" feelings?
- If there are gut feelings, where do you think this comes from?
I've got some thoughts from previous companies, but I'd prefer to hear from my fellow THWACKsters. I'm really looking forward to this discussion.
