You’d have to be shut off from the I.T. world to not realise that startups are making a big impression on the virtualisation and storage industries. In a way this has been likened to a breath of fresh air as the dominance of companies such as EMC, HP and NetApp have always moved customers to big an Enterprise leader for their virtual workloads.

 

The storage market represents several billion dollars and continues to grow year on year. For us I.T. folk we have always been steered by our organisations or indeed allegiance to a particular vendor through the politics that come with our I.T shops so where will this disruption end up. Indeed, we could see that in another 1-2 years, some of these niche players may be bought up by larger companies but what does the future hold ?

 

How many of you work at Enterprise companies and have entertained such startup companies ? I’m talking about companies such as Nutanix, Simplivity, Nimble, VMTurbo etc. ?

 

If you work for a SMB then I’d like to hear your thoughts on why you chose a particular startup over an established magic quadrant leader. Surely this can’t be a capital based decision so I’m keen to hear from you and contribute to what I see is something that needs some active discussion on.