According to the Pew Research Center’s Project for Excellence in Journalism series, Future of Mobile News, half of all adults in the United States own either a smart phone or tablet. And almost 70% of those people use their mobile devices to get the news.1 In another article in this same series, 56% of tablet users check the news on their tablets multiple times a day, but mostly from 5:00 pm to 9:00 pm. 56% of smartphone users get news on their phones multiple times a day, mostly from 8:00 am to 12:00 pm and 5:00 pm to 9:00 pm.2

 

Since August of this year, The YouTube Politics Channel has been streaming videos focusing on the 2012 US elections. Video sources include heavy-hitter news organizations such as:

 

  • The New York Times
  • Univision
  • BuzzFeed
  • The Wall Street Journal Live
  • ABC News
  • Aljazeera

 

Of course, you probably already know all about the numbers of mobile device users streaming news. Folks use the company network to stream video because it’s faster and cheaper than using their own data plans. And now that the U.S. elections are less than a month away, your bandwidth usage has probably increased even more.

 

Fortunately, the elections are only a few weeks away, so your bandwidth usage may lessen once those are over. But what do you do for bandwidth in the meantime?

 

Short of limiting access to news sites and You Tube, you could consider free and low-cost methods, such as the free tools embedded in the router OS to monitor and analyze network usage. For even more monitoring power, you could consider SolarWinds NetFlow Traffice Analyzer (NTA). This inexpensive, easy-to-use bandwidth monitor offers you capabilities to determine which system users and applications are using the most bandwidth so you can more effectively allocate resources. See the SolarWinds NetFlow Traffic Analyzer site for more information on the product and its capabilities, which include:

 

  • Monitoring network traffic, patterns and bandwidth down to the interface level
  • Identifying which users, applications, and protocols are consuming the most bandwidth
  • Highlighting the IP addresses of top talkers
  • Analyzing Cisco® NetFlow, Juniper® J-Flow, IPFIX, sFlow®, Huawei NetStream™ and other flow data
  • Typically deploying in less than an hour

 

 

1Future of Mobile News: The Explosion in Mobile Audiences and a Close Look at What it Means for News, Pew Research Center’s Project for Excellence in Journalism at www.journalism.org

2Future of Mobile News: The Most Popular Times of Day Vary, Pew Research Center’s Project for Excellence in Journalism at www.journalism.org