I’ve been lucky to meet SolarWinds customers almost everywhere on this planet with two notable exceptions: Australia and the Middle East. And this year I’m happy to make a long overdue first visit to GITEX 2019 in Dubai, Oct 6-10!



GITEX is one of a handful of technology conferences that’s truly a crossroads of customers and partners of every kind. Only at GITEX it’s not just tech and vendors you know- the event runs under a glitzy, future-forward umbrella that encourages attendees to innovate and breathe new approaches into operations.


IT change is at its heart culture change, and there can never be enough reminders to think big and outside of the routine. Of course, the global server, wireless, app, cloud, integrator and MSP vendors we all know will be there in force along with 100,000+ attendees. But GITEX also includes some of the latest bleeding-edge technology applied to everyday challenges. I generally board the flight home from conferences like this with my head spinning, full of great new ideas.


Even better, GITEX is also multicultural in a way that few other tech conferences can match. It’s not just about the “what” of the job, IT is a human endeavor, and the “who” is every bit as, if not more, important. Technology and technologists tend to flock together and operate similar national or regional habits. But events like GITEX give you a chance to discover surprising new ways to solve problems with technology, as unique as the sharp new people you meet. And judging by all the THWACK conversations of customers in the region, there are a lot indeed.


If you’re at GITEX, please come by booth H7-D40 and say hello. These days I’m thinking about how we bridge the gap between the transformation our businesses are asking us for, while still ensuring the apps we already deliver continue to make users happy.  I’d love to hear what you’re working on, especially what’s working great for you.