For the majority of us, online shopping has become the norm. A recent Cisco research study found that 78% of all U.S. shoppers use the Internet to research to purchase products and services.
Cisco's study also includes a cool infographic that shows the growing ways in which consumers use the Internet to shop. As this digital trend continues, retailers will require higher availability of Web applications that facilitate and encourage online shopping. This trend also means that there will be a growing need to monitor these Web applications, especially with concerns over hacking and cyber-security on the rise.
Let’s quickly look at a couple of advantages of website monitoring:
- It identifies and isolates the cause of latency in online purchasing transactions.
- It helps ensure the security of online transactions.
A good Website performance monitoring solution should be able to test a site's Web applications and security on a regular basis from different locations, to ensure site visitors have an engaging experience. This will reduce potential downtime for the site, which otherwise would annoy site visitors and ultimately lose business and profits.
The ideal Web page performance monitoring solution will allow you to:
- Continuously monitor your end-users’ experience
- Monitor any Web application, whether internal (behind the firewall), external (customer-facing), or cloud-based
- Monitor each Web page in a transaction
- See the historical availability for each page in the transaction
- Quickly identify all pages with problems
- Receive alerts & notifications on incomplete or slow transactions & pages
- Receive notifications in many different ways, including email & text
- Drill down to determine why pages are slow by viewing page load times in a waterfall chart
Measure the latency of each Web page in a transaction to accelerate troubleshooting
Set custom thresholds for transactions and discrete steps
Your Web applications are critical to your business. Downtime could lead to loss in productivity, dissatisfied customers, lost revenue, and other disastrous results. By proactively monitoring Web applications from the end user’s point-of-view, you’ll always be able to maintain secure transactions and website uptime.